Battling between the K and HomeStyle rehab loans? Some are very successful, but many more are just average, which I define as those originators that after a solid year or two — or more — in the business, can never seem to break above a three loans a month average or loans a year, even during extreme rate or purchase markets.
Buying a house can be a stressful process, particularly for mortgage loan business plan first-time buyer.
Getting approved for a mortgage loan can be one of the greatest sources of anxiety. One of the biggest factors for a client in choosing a loan officer is finding someone they trust.
Since taking out a mortgage has such serious implications, people need to feel like they can get their questions answered by someone who has their best interest at the forefront, and has knowledge of the market. Assuming those traits describe you, how can you market yourself in a way that demonstrates that you are a trustworthy loan officer to work with?
Here are 3 marketing ideas for loan officers to help you get more leads: Be a Teacher, Not a Salesman A strange thing happens when you become an expert on a given topic.
You often forget what it was like to not be an expert. The good news is — being a teacher is also an outstanding tactic when it comes to marketing ideas for loan officers. This is also an opportunity to build your own brand, as a loan officer who is a true expert in the field and someone that will be open and honest with their clients.
This whole idea is pretty simple — people search Google for just about everything, including virtually everything you can think of about getting a mortgage and buying a house.
The first way is to simply write down the most common questions you hear, and then take time to answer those questions on your website in a more general way. If someone asked you that question, you can rest assured that many other people are asking the same question of Google.
The second way is similar to the first. The ideal strategy is to find keywords that have low competition — meaning that you can rank on page 1 of Google faster and easier. Using our keyword research tool, Long Tail ProI found thousands of keyword ideas related to mortgages and home buying.
Knowing that we want to target keywords with low competition meaning I can rank for them in GoogleI found this keyword: This scores every keyword on a scale of 1 totelling you very simply how hard it would be to rank for that keyword. This keyword scored an 18, which means it is very low competition.
Learn more about our scoring here. You can also see that this exact phrase gets searched about 70 times per month. Click Here to take a 7 day free trial of our keyword research tool, Long Tail Pro.
You are becoming a teacher. They know that you are an expert, and they come in with a level of trust. These long tail keywords typically come from people who are ready to buy.
They are searching things very deep in the buying funnel, so typically these visitors turn out to be solid leads. So what are you waiting for? Send Lumpy Mail Snail mail is dead, right? The recipient can feel the item in the packaging, prompting them to open it!
The idea is that journalists, bloggers, and others in the media use HARO to send out queries when they are up against a deadline and need a source. My suggestion is that you really give excellent answers to any query you respond to.
Be thorough and in-depth, so you are more likely to be used in the story. Mortgage Loan Officer Marketing Ideas — Wrap Up I hope that one or more of these mortgage loan officer marketing ideas gets your wheels churning a little bit.
The worst thing you can do is keep researching ideas and never really implement them. Get started now by taking a 7 day free trial of Long Tail Pro and start discovering what kind of content you should be writing about on your website.Starting a Mortgage Lending Business – The Marketing Plan Marketing strategies for a Mortgage Lending Business The mortgage lending business is a very personal business .
Loan Officer Business Plan Worksheet Step 1: KNOW YOUR NUMBERS During this exercise we will walk you through the process of quantifying your plan, all the way from the number of leads you will need to the number of loans you will need in order to reach your annual income goal.
1. What is my desired income level? While our entire system - for mortgage lender, banker, correspondent or broker - is designed to be what we call a "franchise level business plan" with complete operating details, often a regulator or investor will require a more traditional business plan, which we refer to as a business goal development and management plan.
A Sample Mortgage Brokerage Firm Business Plan Template. Business Overview; Mortgage Brokerage firms are established with the sole aim of providing a convenient platform in form of long term loan to those who want to buy their own property.
Oct 10, · Creating a business plan for a mortgage business. by: Samantha Taylor planning. Regardless of the type of business you’re planning to start, it is important for you to have a business plan. Writing a mortgage business plan.
Business Planning Funding Starting Pitching Managing Small Business Loans Angel Investment Branding. Planning 5/5(1). See our updated post on Marketing Ideas for Mortgage Loan Officers for here.. With the new year bearing down fast, now’s the perfect time to assess the latest trends and marketing ideas for mortgage loan officers in